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Real Estate Technology: Keeping Up?

via HousingMarket updated August 12, 2020

Real Estate Technology: Keeping Up?

Every savvy real estate agent understands that one critical cornerstone of success in the modern real estate market lies in the adoption of the most current technology. The sharpest agents know that modern technology is as much a moving target as their clients are.

Once, and not so long ago, a real estate broker’s website was the key to reaching prospective property buyers and sellers, but — while still useful — that is not nearly as important now.

The combination of new technology and prospective clients’ demand for new and increasingly functional technology drive the way realtors do business.

And while real estate agents generally place themselves at their clients’ service, it now seems more critical than ever to stay in lockstep with each digital innovation available for their tech-savvy property buyers and sellers.

The right software can help speed up real estate transactions and keep everyone involved happy… Here are a few modern takes on the age-old business of real estate:

  • Digital Signature Solutions

    Given the fact that buying and selling properties often involves a move to or from a new location — and sometimes before each client finds a buyer or the right home — providing an effective and reliable software package to facilitate digital signature solutions will make clients take notice.

  • Online Real Estate Industry Forms

    Forms such as real estate agreements that are available via a mobile app or the real estate agent’s website that clients can work on digitally will offer more convenience and better legibility, so everyone involved benefits from this advancement. Appraisal forms and closing documents are additional forms that could expedite the property buying and selling process.

  • Smartphone-Based Home Listing Services

    Many realtors now rely on their smartphones for the bulk of their business since they are often away from their desks. One exciting solution to this end builds mobile lead generation and automated property solutions to serve real estate brokerages and their sales teams to reach new clients and keep them continually informed about critical properties and buyers.

  • Online Marketplaces That Connect Buyers and Realtors

    Once all the players have connected for this key part of the home buying process, hopeful home buyers can find out whether they qualify for a loan in an instant while also finding solutions to ease the financial burden that comes with buying a home.

  • Virtual Reality Home Tours

    Distance-based home buyers can get a more in-depth view of a prospective home with a 3D home tour. Auction.com notes that prospective buyers will gain a true sense of the property with this type of tour.

While there are some aspects of realty that remain static and relatively predictable for realtors, such as the basic premise of selling a property to an interested buyer, many other features change at a rapid pace.

Smart, successful real estate agents will have no trouble staying up-to-date as long as they listen to their clients’ demands and are able to communicate in a way clients understand…

Tagged With: Real Estate Agent Filed Under: Technology

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